Career Tracks / Marketing
Intro to Marketing
Marketing is how a business figures out who its customers are, what they need, and how to reach them. In four weeks you will learn the core ideas every marketer uses, practice them on brands you already know, and finish with a short plan you can show in a college application or internship interview.
What you will learn
- Explain what marketing is and how it differs from advertising and sales
- Split a market into segments and describe a target customer
- Use the 4 Ps to compare two competing products
- Write a positioning statement for a brand
- Draft a simple marketing plan with a goal, audience, channels and one metric
- Describe the main marketing jobs and what they pay
Week by week
Each week: lessons with notes, one assignment, one short quiz. A week unlocks when you finish the lessons and assignment before it.
What marketing actually is
Understand the job of marketing and spot it in brands you use every day.
Know your customer
Split a market into groups and describe one target customer in detail.
The 4 Ps and positioning
Use the marketing mix to compare products and write a clear positioning statement.
Plans, metrics and marketing careers
Put the pieces together in a simple plan and see what marketing jobs look like.